As a marketing manager, you must have experienced cluttered emails full of campaign request forms, content approvals, and proofing. Fortunately, you’re not the only manager that’s going through these problems.
With the rise of technology and digital media, marketing management has become an increasingly important field.
It is no longer a one-dimensional job of simply promoting products and services, but one that requires an advanced understanding of customer segmentation, data analytics, and emerging digital trends.
An effective marketing manager must be proficient in both the creative and analytical aspects of advertising and have strong communication skills to ensure the success of their campaigns.
This field has evolved over the years and is now becoming a more complex, yet rewarding career option for aspiring professionals.
Marketers are expected to set strategies and align work with corporate goals while getting the insights the organization needs to make better decisions.
There are a number of skills now required by marketing professionals which include:
Marketing managers are required to build the best project team, resolve conflicts, keep project schedules and budgets on track, and confidently forecast business needs with real-time reporting.
They are also expected to centralize and automate marketing processes to request, plan, review, and execute on their work and content.
These are high demands for one department, which is mostly because the era of marketing is rapidly changing. In order to accommodate for the wants and needs of the continuously developing times, marketers are expected to adapt.
Teams when it comes to the marketing department need to have very clear communication with each other. The need for content proofing, approval for certain tasks and projects, and meeting deadlines.
As for marketing managers, they have a need for hiring appropriate team members as well as training them to fit the company needs.
To counter these countless responsibilities of a marketing manager, Smartsheet provides an all-in-one solution which can help:
There are also platforms that help with managing resources, making it easier to track projects. Not to mention, Smartsheet also provides a Digital Asset Management platform which can help share, compile and manage assets.
Smartsheet has multiple sheet templates helping marketing managers such as:
These templates and platforms can help you manage your marketing goals better and more efficiently, which can make your organization excel compared to your competitors.
To summarize, a lot of responsibilities including managing teams, campaigns and content management fall on the shoulders of a marketing manager. Although, these tasks have been made easier with digital tools such as Smartsheet with collaborative working and marketing management templates.
You can utilize these tools to improve your marketing teams and help improve the marketing within your organization. You can contact us at 57Network to know how you can implement Smartsheet in your marketing department with our training and solution services.
Writers and Bloggers from Smartsheet.