Magnolia Bakery - Work management is the driving force behind global franchise expansion and internal US operations.
On a corner of Bleecker Street in the West Village of New York City sits the quaint, original Magnolia Bakery. Opened in 1996, Magnolia Bakery is credited with launching the cupcake craze that swept the world over the last decade. Today, their desserts have gained a nationwide audience, thanks to many high-profile movie and television appearances including Sex and the City, The Devil Wears Prada, TODAY, 30 Rock, The Martha Stewart Show, and CNN.
Today, the bakery employs 450 staff and has eight stores in New York city, Los Angeles, Chicago and Dubai, with plans to open three more in Middle East (Doha, Kuwait, Lebanon) in the coming months.
In the next five years, Magnolia Bakery is planning to open stores everywhere from Tokyo to Sao Paulo to Qatar. Additionally, they also have an e-commerce fulfillment center in New York which ships desserts nationwide.
Needless to say, growth is the name of the game.
The Recipe for Expansion
As Magnolia CEO Bobbie Lloyd was working with its web design firm, Blue Fountain Media, she was introduced to Smartsheet as the online collaboration and project management tool. Lloyd instantly saw the value in the online collaboration tool, and brought it back to the rest of the team. Amy Tucker, Magnolia Bakery’s Project Manager was immediately on board.
“As soon as I started working with Smartsheet, I knew that it was an ideal tool to structure our daily operations as well as our franchise model to successfully open Magnolia locations anywhere in the world,” said Tucker. “The brilliance of Smartsheet is that it was easy for our team to jump right in, and it’s quickly transformed the way we work together.”
Franchise Plan Takes Shape
A highly detailed franchise plan is critical to ensuring that every Magnolia Bakery location that opens across the globe has the same homey, quintessential American bakery feel as the Bleecker Street store and that its baked goods look, and taste, up to par. Tucker and her team are able to precisely execute each step with Smartsheet.
The Magnolia Bakery Smartsheet franchise model includes:
Driving Efficient Internal Operations
Smartsheet isn’t just a driving force behind Magnolia Bakery’s franchise expansion plan, it’s having an impact across the US operations.
“Smartsheet helps us streamline many of our processes,” explained Tucker. “It’s the driving force behind how leadership at Magnolia Bakery manages their teams. In fact, we won’t start a project or go to meeting unless there’s a Smartsheet to track it.”
Here are a few examples of how Smartsheet is used across the company’s many departments.
“Without a tool like Smartsheet, I couldn’t do this job. It’s saved my life,” said Tucker. “And as a company – we couldn’t grow without it. That’s how important it is to us.”
Source: Smartsheet Blog
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