by Stephen Danos on May 2, 2018
Whatever your business, it’s probably true that competition for customers is becoming more intense. As customers have more and more options, business executives that want to drive success have to do many things to stay competitive. But there is one thing that has a greater impact than any other: Becoming customer obsessed.
CIOs, IT leaders, and other execs need to connect with customers, both internal and external, in order to learn their preferences. The Wall Street Journal’s Irving Wladawsky-Berger sums this up in a single sentence: “The customer experience, that is, making each of its clients feel special, is increasingly the key factor for a business to stand out from its competitors.”
This doesn’t mean that execs need to fill their days with customer calls. Indeed, there are other ways to connect with customers, from newsletters to advisory boards. That’s not to say leaders shouldn’t speak directly with external and internal customers when they can. If they carve out time for those conversations, they can hear first-hand examples of how their company’s products make a real-life impact — and gain priceless insights into where they’re falling short.
Writers and Bloggers from Smartsheet.